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MaShop Journal

The MaShop blog

A look at what the MaShop team is making lately.

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IndustryAUG 14BY MASHOP

Dynamic pricing for a small shop, and the line not to cross

Repricing by stock and season is ordinary trade. Pricing by who is looking is not. What the 30 day reference rule does to your discount badge.

MaShop

MaShop team

8 min

This week

What we wrote this week.

We write when we have something to say, not when the calendar says.

AUG 14 · 5 MIN

AI fraud detection and the cost of blocking a good order

Blocked good customers cost most small shops more than fraud does. What the 2026 Visa thresholds actually require, and how to find your own decline rate.

MaShop

AUG 14 · 5 MIN

Customer review analysis: what AI reads, and what it misses

Reading your reviews with a model beats scoring them. What to extract, what sentiment analysis gets wrong, and the rules on incentives and disclosure.

MaShop

AUG 14 · 5 MIN

AI customer service: start with the tickets you repeat

Deflection is not resolution. A test for which support tickets a small shop can safely automate, and what the EU now requires you to disclose.

MaShop

AUG 14 · 5 MIN

AI shoppers now convert better, but your product pages lag

AI referred visitors now convert 42% better than other retail traffic, yet Adobe scores product pages the least readable page type on a shop at 66%.

MaShop

AUG 14 · 5 MIN

AI bookkeeping for one person, and where it goes wrong

Automatic categorisation predicts the most common label, so it fails on the lines that are unusual for you. The four transactions to check by hand.

MaShop

AUG 14 · 5 MIN

A multilingual online store, and what actually blocks a sale

Shoppers accept imperfect translation and refuse missing information. What to localise first, the hreflang rules, and why you must not redirect by IP.

The MaShop blog

Dynamic pricing for a small shop, and the line not to cross

What we wrote this week.

AI fraud detection and the cost of blocking a good order

Customer review analysis: what AI reads, and what it misses

AI customer service: start with the tickets you repeat

AI shoppers now convert better, but your product pages lag

AI bookkeeping for one person, and where it goes wrong

A multilingual online store, and what actually blocks a sale

Everything we have written so far.

Machine Translation Is Fluent Now. That Is the Problem

AI Resume Screening Is a Compliance Purchase, Not a Time Saver

Your Forecast Has to Beat Last Year, and Usually It Does Not

AI Act Compliance, Mapped Obligation by Obligation

An AI Phone Agent Is Judged on the Pause, Not the Voice

Agentic Shopping Is Under 1% of Etsy's Traffic

Who Owns an AI Assisted Track? The Line Is Human Authorship

The Bot Took Notes and Left Out the Decision

An AI Policy Your Staff Will Actually Follow, in One Page

The AI Text on Your Website Now Carries an Invisible Mark

Ask Excel's AI for a Formula, Not for the Answer

Your Catalogue Has Thousands of Images. Which Need Alt Text?

Getting Line Items Out of a Thousand Supplier PDFs

The Things an AI Sales Agent Will Not Do for You

Legal AI Sorted by Task, and by Who Pays for the Error

Four Water Numbers for the Same Data Center

An AI Agent Was Told to Book a Class. It Cancelled a Stranger.

The Parts of a Spec an Agent Actually Acts On

You Approve 97% of AI Prompts. That Is Not Oversight

Governance Without an Inventory Is Theatre

The Context Window Is a Budget. Here Is How to Spend It

What Actually Fits on the Device, and What Cannot

AI Moved the Work From Producing to Checking

MLOps as Three Levels, and the One Thing to Build Next

What Actually Moves Your Citation Rate in AI Answers

AI Grading Works for Comments, Not for Scores

AI in Healthcare, Graded by the Evidence Behind It

AI Engineer Salary: Why No Two Sources Agree

How to Tell a Real Robot Demo From a Staged One

The EU AI Act as a Decision Tree and a Timeline

How a Transformer Reads a Sentence, Step by Step

A Court Said an Agent Can Shop on Your Site

What Is an LLM? From Text to an Answer in Five Stages

Ads Moved Into the AI Shopping Assistant

Chain of Thought Prompting, and When It Stops Helping

Conversational AI, Rung by Rung

The AI Bubble, Argued With Numbers

Reading a ComfyUI Workflow as a Graph

AI Tools by Job, and the Jobs Nothing Handles Yet

When a Prompt Generator Earns Its Keep

One Agent, Written Out in Plain Code

AI Video Is Cheap Per Second and Costly Per Usable Clip

Your AI Tools Have Keys Nobody Is Watching

Open Weights, Open Source, and the Gap Between Them

Your First MCP Server, End to End

Five Habits That Change What a Chat Assistant Does

Choosing a Model: A Grid, Not a Leaderboard

How Many Examples Does a Prompt Actually Need?

Five Prompt Patterns, Each With a Before and After

Claude or ChatGPT? A Decision Grid You Can Re-check

Almost Valid JSON: How to Force a Model to Hold Shape

AI Product Photos: What a Generated Image Can Honestly Do

Your AI Posts Just Lost Reach on Two Big Platforms

AI for Social Media: The Draft Is Free, the Angle Is Not

AI API Pricing Just Fell. What That Changes for a Small Shop

AI Inventory Management: What a Forecast Needs First

AI Product Photography: What Holds Up and What Breaks

AI for Entrepreneurs: Where the Hour Really Goes

AI Email Marketing: Which Stage It Actually Improves

Best AI Tools for Business: a Short, Scored List

AI Copywriting Tools: How Much Editing Before It Ships

AI Content Detection Just Got Harder to Fool

The Bill Was Bigger Than the Estimate. Here Is Why

Do You Need an AI Agent Framework, or Just the Loop?

Did That Prompt Change Help? A Method, Not a Benchmark

Five Calls Deep: What an AI Orchestration Layer Has to Own

What a Real Feature Costs: LLM API Pricing in Practice

How to Pick the Best LLM for Coding Without a Leaderboard

Claude Found a Crack in HAWK. Here Is What That Proves

Does llms.txt Do Anything? Two Studies, 437,000 Domains